About

Writing: the neglected side of the communications coin. No amount of attractive graphic design will hold the audience’s attention with good writing. However, even superb writing regularly goes unnoticed for lack of attention-grabbing design. The two disciplines need each other.

Having said that, writing shouldn’t draw attention to itself; the message deserves the reader’s focus. Consider a TV reporter. She must speak clearly, keep a calm voice and present a credible image. If those basic expectations aren’t met, she’ll distract her audience’s attention and draw attention away from her report.

I know that many business people have a hard time putting their ideas down on paper. With so many other responsibilities, there may be little time or energy to write well. Yet in this day and age of short attention spans, compelling writing is vital to communication.

As a freelance copywriter, I help businesses turn their ideas into an attention-grabbing message.

How?

In three general steps; research, writing and revision. First, I investigate your intended audience, the context and the objectives of your communication. Then, I draft a potential solution. Because most of my clients like to be involved in the creative process, I incorporate their feedback into the final product.

One reason I love this work, is the opportunity to talk to people I would never otherwise meet. After a teaching career and years of living abroad, I moved to Portland in 2008 in search of a ambitious clients with a conscience.

I see business communication moving away from corporate jargon, towards a personable, conversational tone. Readers aren’t interested in businesses or brands. They’re interested in human stories. Notice the growing popularity of the use of ‘we’ instead of ‘The XYZ Corporation’ and ‘you’ instead of ‘the customer’. It draws the reader closer to the message.”

Browse here for a quick personal statement.