January 26, 2010
Learning how to write a professional profile doesn’t have to be difficult. The writing tips in this post will give you more ideas to build on last week’s advice. Each profession has its own challenges in writing a profile that engages its target audience. Below, it’s selling the intangible nature of the home-buying experience. Nevertheless, [...]
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January 19, 2010
This colorful sentence illustrates a very common and correctable problem in writing. Imagine asking a surgeon about the process they follow during an operation, and hearing them reply, “I don’t know, I just start cutting and hope it all works out.” Let’s strip away everything but the ‘people’ words: ‘a surgeon’, ‘they’, ‘them’, and ‘I’. [...]
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