When iovation invited clients to share their success stories, the marketing department received a flood of replies. They commissioned me to interview each client, and compile a case study and related blog post. I suggested that we go beyond the conventional problem-solution-results approach to explore each client's early attempts at resolution, and why they chose iovation. The marketing department repeatedly expressed delight with my results.
Trail of Bits first approached me for help honing their webcopy for their standalone product Javelin. Since then, we've collaborated on a number of projects, including an explainer video, brochures, proposals, blogging, and more. In the video below, viewers see why most of their cyber security measures will fail against modern attackers, and why they should use Javelin for help.
The story of TRUSTID, a caller authentication Software-as-a-Service for enterprises with large contact centers, is as complex as it is promising. After I distilled their value proposition into concise and compelling webcopy, they asked me to write a script for a complementary video. The goal: Give prospects the gist of TRUSTID's value and provoke them to schedule a follow up meeting. See how we succeeded.
With a hard website launch date fast approaching, Vesta needed to refresh their webcopy. My writing 'filtered' each page for readability and alignment with their newly revised strategic plan. I drove a continuous cycle of writing and revisions with the Manager of Corporate Communications, the VP of Marketing and Product Management, and a technical writer for several weeks. All of the content was ready for the new site in time to meet the deadline.
Digimarc Corporation helps brands and creators to keep control over the content they share on the Internet. It's a complex promise kept with a head-swirling platform of technology. Their website's copy needs to ring clear. While redesigning the site, they approached me for help distilling the messaging of their various products for the spectrum of their target audiences; from global brands to solo-creatives.
Watch Me Grow, a partner to childcare centers, wanted to reposition itself apart from its growing list of competitors and expand its customer base. Working closely with their design firm, Red Lemon Creative, I created copy that aligned with their marketing strategy and their two disparate audiences; parents and childcare centers.
To promote its social enterprise software, Jive wanted succinct direct emails that would increase free trials, and emphasize their value proposition. Working with their direct marketing consultant, Response Capture, I generated four email drafts and dozens of subject lines. The final two emails can be downloaded from this page.
Response Capture wanted to put its best foot forward on LinkedIn, and convey a substantial, multi-faceted message in as few words as possible. We collaborated on company overview, president's summary statement, and Response Capture's four core services.
To support international sales of its app, Showcase wanted to publish an array of materials that would attract its customer base. After co-creating an editorial calendar with the company, I researched and executed topics in the form of blog posts, e-newsletters, case studies and white papers.