About

I help service professionals, consultants, and innovators to align their stories with their ideal clients, refine their sales funnels, and expand their online reputations.

I’m convinced that the best results, the most durable change, and the greatest common good all emerge from there.

I love helping talented professionals write a bio, an article, or other marketing collateral that puts their best foot forward, and connects magnetically with the people whom they can help the most. The world needs more people avidly pursuing their passions.

For me, success comes when my clients are as delighted with my work as I am.

Post-project praise like this affirms that I’m heading in the right direction, professionally:
“You are seriously one of the best copywriters I have ever encountered,”
“Not only is he immensely talented as a copywriter, but he’s easy and fun to work with,” and
“We appreciate sharing the weight and having you on the team!”

This path hasn’t always been so clear. When I started out as a freelance writer, I tried to project the ‘right’ professional image. Though professionalism is important, I believe that people prefer to do business with ‘real people’. Familiarity, a healthy whimsy, and an incurable curiosity all inform my writing.

I was the kid who loved the book reports and essays. Although that didn’t score points with my peers, it paved the way for a career as a professional writer.

Though I live, work, and play in Portland, Oregon, I love to collaborate with professionals, consultants, and innovators everywhere. If we ever meet in person, remember that I have an exploitable weakness for unorthodox pizza.

If you’d like to write a bio that connects with your target audience on a more authentic level, download my free report “5 Easy Steps to a Professional Bio that Sells” available in the sidebar. If you’d like even more help writing your bio –or any other longer project- contact me directly.

Cheers!

M!ke Russell
Portland, Oregon