American Marketing Association – Portland Chapter – Annual Report

Goal: Distill the message, goals and accomplishments from each board committee into a cohesive document with a single voice.

Approach: The annual report is judged according to materiality, precision and cohesion. After interviewing each board member, I pared down their contributions to the absolute essentials. When a working draft emerged, I worked with the president to achieve a style and tone to represent the chapter.

Highlights:

  1. We are the inheritors of a legacy cultivated over 50 years and we have done our part to ensure the chapter maintains its reputation for 50 more.
  2. In only its second year, our community outreach program has become a stellar way to help the community, enhance the chapter’s profile, and recruit new members.
  3. We have integrated our recruitment and retention efforts into every aspect of the member’s experience with the chapter.


AMA CEA cover


View the report.

Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in long-form pieces such as reports, website copy, and professional profiles.