City of Eugene Challenge Course Website Copy

Goal: Craft clear website copy that would capitalize on the site visitor’s curiosity, compel her to call for more information and to schedule a day on the course.

Approach: Inform the reader in a tone that conveys a sense of the fun and accomplishment to be had on the course. Accommodate a site visitor’s typically minimal attention span without sacrificing the key message.

Highlights:

  1. What is the Spencer Butte Challenge Course? “Exhilarating!”, “Challenging!”, “Fun!”
  2. Work colleagues become team members having fun. Strangers make friends solving engrossing puzzles. Because solutions rely on everyone, no one is left out.
  3. Many of the activities weave intellectual, emotional and social components into the physical challenge.
  4. Believe. Achieve. Repeat.


Spencer Butte Challenge Course

Visit the full site and read “What is it and why does it work?” and “How does it work?” found on the left.

Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter whose specialties long-form copywriting, including website copy.