City of Eugene Challenge Course Website Content
City of Eugene Challenge Course Website Content
Goal: Capitalize on the site visitor’s curiosity, compel him to call for more information and to schedule a day on the course.
Approach: Inform the reader in a tone that conveys a sense of the fun and accomplishment to be had on the course. Accommodate a site visitor’s typically minimal attention span without sacrificing the key message.
Highlights:
- What is the Spencer Butte Challenge Course? “Exhilarating!”, “Challenging!”, “Fun!”
- Work colleagues become team members having fun. Strangers make friends solving engrossing puzzles. Because solutions rely on everyone, no one is left out.
- Many of the activities weave intellectual, emotional and social components into the physical challenge.
- Believe. Achieve. Repeat.
Visit the full site and read “What is it and why does it work?” and “How does it work?” found on the left.
