City of Eugene Recreation Services Brochure

City of Eugene Recreation Services Brochure

Goal: Communicate to parents the benefits of playing with their children in nature and how the City’s Outdoor Program would support them.

Approach: Condense the message to the key points. Create a tone that is informative without being pedantic, engaging without making absurd promises, and personable without appearing unprofessional.

Highlights:

  1. Instilling a sense of awe and wonder for nature in today’s children nurtures tomorrow’s environmentalists.
  2. Too much structure smothers creativity, spontaneity and self-direction. How many of your unforgettable memories were planned?
  3. Tag line: ‘Empowering children to lead a reconnection to Nature.’



Project Full Moon RisingFull Moon Rising (Outside)

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Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in long-form copywriting, including brochures.