City of Eugene Recreation Services Brochure
City of Eugene Recreation Services Brochure
Goal: Communicate to parents the benefits of playing with their children in nature and how the City’s Outdoor Program would support them.
Approach: Condense the message to the key points. Create a tone that is informative without being pedantic, engaging without making absurd promises, and personable without appearing unprofessional.
Highlights:
Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in long-form copywriting, including brochures.

