Coconut Bliss Media Kit Paragraphs
Coconut Bliss Media Kit Paragraphs
Goal: Prepare boilerplate paragraphs for publications in the natural foods and health industries. Distill the blissful message to fit in the publication’s space requirements. Speak to, not at, the reader in a personable, informative and engaging way.
Approach: Interview the general manager, review marketing strategy materials, earlier promotional materials, website, extra research about the main ingredients. I composed six single paragraphs and two triple paragraph pieces to give a variety of options and accelerate the creative process.
Highlights:
- Have you been waiting for an ice cream to match your tastes, ethics and ambitions? Find it all in Coconut Bliss.
- Finally, Coconut Bliss has arrived to indulge your sweet tooth and treat your conscience.
- Align your taste buds with your conscience. The opportunity to support the sustainability movement is coming to the freezer section of your local natural food store.
Single Paragraphs 1. What makes ice cream a ‘guilty pleasure’? The dairy? The sugar? The gluten? Take those three out and the ‘guilt’ is gone. What’s left? Simply pleasure. Pure bliss. Based on organic coconut milk and agave syrup, Coconut Bliss pleases the palate and the planet. What do you do when your taste buds, your tummy and your conscience are happy? Share the bliss. Coconutbliss.com 2. Wouldn’t you love a dairy-, sugar- or gluten-free frozen dessert whose ethics match the purity of its ingredients? Try the freezer section of your local grocery store. Thicker, tastier and simpler than rice- or soy-based frozen desserts, Coconut Bliss is made from organic coconut cream and agave syrup. You’ll swear it’s a pint of pure bliss. Coconutbliss.com 3. Do you care for your body and what it consumes? Support fair trade with your voice, your actions and your dollars? Have you been waiting for a frozen dessert to match your tastes, ethics and ambitions? Find it all in Coconut Bliss. No dairy. No sugar. No gluten. Simply healthy, tasty and sustainable. Coconutbliss.com 4. What do you get when you take dairy, sugar and gluten out of ice cream? Pure bliss! Coconut Bliss, based on organic coconut cream and agave syrup, is rocking the frozen dessert world. What’s more, the purity and simplicity of the ingredients matches the company’s sustainability ethics. Satisfy your taste buds and your conscience one pint at a time. Coconutbliss.com 5. What’s your bliss? For the folks at Coconut Bliss, it’s adding sweetness to sustainability. The delectable frozen dessert is made from organic coconut milk and agave syrup. Dairy, sugar and gluten were left out, making room for a variety of dietary needs. Grab a spoon, align your taste buds with your conscience, and share you bliss. Coconutbliss.com 6. Healthy. Tasty. Sustainable. Once upon a time you could have only one of the above in your frozen dessert. Finally, Coconut Bliss has arrived to indulge your sweet tooth and treat your conscience. The dairy-, sugar-, cholesterol- and gluten-free dessert will satisfy just about any dietary restriction. And every sweet tooth. Grab a spoon and share your bliss. Coconutbliss.com Triple Paragraphs 1. Sweetening the sustainability movement wasn’t our goal when we started making Coconut Bliss. We just wanted a satisfying alternative to dairy-, rice- and soy-based ice creams. With a home ice cream maker from Goodwill and the desire for a treat that appealed to our taste buds, stomachs and ethics around food, we developed a tasty recipe in our kitchen. Organic coconut milk, with its many healthy properties and readily metabolized fats, seemed like the natural base. Organic agave syrup would sweeten without the hallmark sugar spike or crash. As we shared our new treat with friends and neighbors, word spread quickly. The tasty ingredients and digestible ethics proved an irresistible combination to a rapidly growing group of enthusiastic and like-minded supporters; the ‘Coco-nut community’. We’re confident in the sustained, enthusiastic support of the Coco-nuts so long as we keep our promise to our community and the planet. We practice our reverence for the earth by buying fairly from organic farmers. Our ingredient list reads like it came from the earth, not a laboratory. Only purity and simplicity; no cutting corners with complex additives hard to pronounce and digest. We want to nurture a healthy lifestyle so you continue to share our bliss. Although we can’t hand out hand-packed pints from our kitchen any more, we’re just as excited to share our bliss. There are still many people who despair when walking through the freezer section for lack of choice of tasty treats. To introduce Coconut Bliss everywhere, we need the support and enthusiasm of the Coco-nut community more than ever. You can help get Coconut Bliss into your local grocery store. It will only take a few minutes of your time. Find out how at coconutbliss.com to start sharing your bliss. 2. You’ve given up dairy, but still seek a tasty, healthy and sustainable ice cream alternative. You read the ingredients list on the back. You choose carefully what goes into your body. You support organic farming and fair trade practices with your voice, your actions and your dollars. You know you must be the change you wish to see in the world. Now you can recharge and indulge without sacrificing your passions. Sweeten your journey to sustainability with the first coconut milk-based frozen dessert, Coconut Bliss. Our ingredients are as pure and simple as our business practices. Our coconut milk imparts healthy properties and richness, but doesn’t dominate the palate. Our agave syrup sweetens without a sugar rush or crash. We add all of our ingredients with the intention to honor your palate, your health and our planet. Align your taste buds with your conscience. The opportunity to support the sustainability movement is coming to the freezer section of your local natural food store. If you like to make change, instead of waiting for it, help bring Coconut Bliss to your area. Go to coconutbliss.com and start sharing your bliss.
