Executive Development Center Website Content

Goal: Engage prospective program participants with strong benefit statements and clear calls to learn more.

website copy for Executive Development Center | Pivotal Writing Portland, Oregon | Freelance business writer Website copy for Certificate in Public Management | Pivotal Writing Portland, Oregon | Freelance business writer
Ghostwriting of Executive Director message. | Pivotal Writing Portland, Oregon | Freelance business writer

Approach: Each of the Executive Development Center’s programs needed a succinct, stimulating description. I interviewed the director of each program and reviewed the original program descriptions before composing first drafts. We arrived at the final draft after integrating comments and suggestions from each director.

Excerpts:

  1. “Managers of sustainable organizations approach profit, people and the planet as complementary parts of one unifying goal: the expansion of well-being for all. And when we have these things all working together, organizations and communities are truly prepared to ‘thrive into the future.’ “
  2. “Your sustained performance depends on an integrated knowledge of relevant decision-making, effective service delivery and proactive change management. Whether you want to boost your skills or position yourself for advancement, the Certificate in Public Management (CPM) at the Atkinson Graduate School of Management will help you reach your goals.”
  3. “The Sustainable Enterprise Certificate program takes a unique approach to presenting the interconnectedness of social well-being, financial integrity, and environmental health. This is done in a way that will integrate all areas of sustainability by first focusing on the dynamics of complex systems, followed by a practical look at social systems and how the expansion of social well-being ties directly to economic and environmental well-being. At the end, you’ll emerge with an integrated understanding of sustainable business practices, an invigorating paradigm shift, and a refined ability to contextualize challenges in their larger systems.”
Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in long-form pieces such as reports, website copy, and professional profiles.