Inside the Box Organizing

Inside the Box Organizing

Goal:Create an engaging and informative marketing handout/leave-behind piece.

Approach: ‘Inside’ already had a draft of the piece, which provided clearly established parameters. I focused on refining the ideas and sharpening the copy to catch more attention and hold interest. ‘Inside’ wanted to convey a lot of information succinctly without appearing to over-promise.

Highlights:

1. Perfection is not the aim. That’s neither attainable, nor sustainable.
2. Why are vacations less stressful? Responsibilities simplify; there’s less information to track, there are fewer things to find, and meeting deadlines is a snap.
   Organization infuses your business or home with that vacation feeling.
3. Reward yourself with…
   A fresh perspective, fresh ideas, and fresh solutions.

Compare this handout sheet before and after I worked on it.