Attractive, informative, compelling writing.

Inside the Box Organizing

Goal: Create an engaging and informative sell sheet for this professional organizer.

Approach: ‘Inside’ already had a draft of the piece, which provided clearly established parameters. I focused on refining the ideas and sharpening the copy to catch more attention and hold interest. ‘Inside’ wanted to convey a lot of information succinctly without appearing to over-promise.

Highlights:

Perfection is not the aim. That’s neither attainable, nor sustainable.

Why are vacations less stressful? Responsibilities simplify; there’s less information to track, there are fewer things to find, and meeting deadlines is a snap.
Organization infuses your business or home with that vacation feeling.

Reward yourself with…
A fresh perspective, fresh ideas, and fresh solutions.

Compare this handout sheet before and after I worked on it.

Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in clear, conversational pieces such as sell sheets, website copy, and professional profiles.