Magnolia Manor – Website and Brochure

Goal: Reiterate the Manor’s branding as a jovial place for clients to experience some of the owner’s English charm, and amend their gardens with something special.

Approach: The marketing collateral had to convey the owner’s English heritage and appeal which informed the Manor’s ambiance and differentiation from other local nurseries. In our initial conversation, we agreed that the copy should contain English spelling and expressions without overwhelming the novelty. Because the owner was so receptive to my ideas, revisions were comparatively light, and the final copy was ready in time for an important trade show.

Excerpts:

1. You’ll find a choice selection of plants for every space, taste, and style; a refined array of gardening tools and accessories for every occasion; and a friendly, knowledgeable staff eager to attend to your every query and aspiration.
2. If you’re cultivating a slice of Nature in your yard, you can expect Her entourage to come by and admire your work. Welcome these guests with a house, hotel or feeder for birds, butterflies or hummingbirds. While they’re in the area, why not offer them a tasty morsel? Our nursery includes a range of plants that have made it their mission to feed the furry and feathered masses.
3. Do your potted plants just need a bit of smartening up? No problem for us.
   Are you throwing a party, and want to add some colour quickly? We can help.
   Does your garden grow ‘quite contrary’ to what you had in mind originally? Let’s have a natter.

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Read the brochure or visit the site.

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Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in long-form pieces such as brochures, website copy, and professional profiles.