TouchPoint – website copy for dentists

Goal: Create compelling sample content for three types of dental practice websites so that TouchPoint could illustrate its services to prospective clients.

Approach: TouchPoint needed the content in three days, so I started and ended my research by reading through a half-dozen local dentists’ websites for common themes, benefits, and promises. Combining all the example material yielded far more content than TouchPoint requested. With that, I pared down the excess before focusing on tightening the copy and smoothing out the transitions.

Instead of responding with revisions, TouchPoint simply asked for the bill. They were happy with my work on the first round.

Highlights:

  1. “Our experienced team of specialists is invested in meeting all of your dental needs; from calming anxieties to teaching good habits, from regular check-ups to sophisticated dental surgery.”
  2. “A lifetime of healthy teeth starts with good brushing habits, good nutritional choices, and trust in the dentist. By teaming up with you, we can ensure that your child has a vibrant smile all the way into adulthood. “
  3. “It’s easy to take a smile for granted, unless you’re self-conscious about yours. In that case, you may spend more time and thought on hiding your smile than enjoying the moment. Natural imperfections, accidental damage, or food stains have always caused embarrassment and social anxiety. Don’t dim your smile because of stained, chipped, or crooked teeth. With modern cosmetic dentistry, you can put those days behind you. “
Full Text:

Sample for a Family Dentist Page

Healthy smiles for healthy families starts with professional family dentistry.
At ACME Dentists, your bright, healthy smile is our top priority. Of course, you’ll only smile if you’re as happy with our service as with our dental treatment. That’s why we take the time to listen to your needs and concerns, we use gentle, efficient cleaning techniques, and we only hire caring, highly trained professionals. Our experienced team of specialists is invested in meeting all of your dental needs; from calming anxieties to teaching good habits, from regular check-ups to sophisticated dental surgery.

Your teeth. Your health. Your appearance.
They’re all related and they all begin with excellent family dentistry. You and your family lead vibrant lives, and you expect a lot from your teeth. Getting top performance means you have to give them top-quality care. Whether you just need a regular check-up, or more sophisticated dental treatment, ACME Dentists will strive to understand your needs and surpass your expectations. We look forward to brightening your smile with the same attentive care, gentle technique, and conscientious service that we’ve been giving to thousands of satisfied visitors since 1995.

Ready to schedule your next visit?
Call us today at (503) 345-6789, or go to our simple online scheduling form for instant registration and confirmation. Whether this is your first visit or your twentieth, we promise to make your appointment quick and pleasant.
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Sample for a Pediatric Dentist Page

Your child shines with every smile. Let’s keep it that way.
A lifetime of healthy teeth starts with good brushing habits, good nutritional choices, and trust in the dentist. By teaming up with you, we can ensure that your child has a vibrant smile all the way into adulthood.

At ACME Dentists, pediatric dentistry is more than bright, healthy smiles; it’s also about making the trip to the dentist a calm, pleasant experience so there’s no fear of ‘next time’. As pediatric dentists, we take pride in seeing our patients grow into their adult teeth, so we’re committed to earning the trust of everyone who visits our clinic –both children and patients. That’s why we take extra time to build rapport and earn confidence; it makes the experience easier for everyone. As a part of our care, we use pleasant, simple explanations to answer your child’s questions and calm any anxieties. Of course, we’re also happy to answer any concerns or questions you might have as a parent.

Superior service starts before your child’s appointment.

We know that your child’s perception of his or her visit starts well before he or she climbs into the dentist’s chair, and that’s why we proudly offer a warm, kid-friendly waiting area. We keep a wide variety of storybooks and toys for all ages to have fun while they wait. Then, when your little one goes in for his or her appointment, you’ll have access to wi-fi, so you can make the most of your time.

Ready to schedule your child’s next visit?
Call us today at (503) 345-6789, or go to our easy-to-use online scheduling form for instant registration and confirmation.
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Sample for a Cosmetic Dentist Page

‘Smile and the whole world smiles with you.’

What’s in a smile that makes this saying true?
• The confidence to display those ‘pearly whites’ in any social situation or professional engagement.
• The ease to share in a joke without concern for how your teeth look.
• The assurance that you look your best.

It’s easy to take a smile for granted, unless you’re self-conscious about yours. In that case, you may spend more time and thought on hiding your smile than enjoying the moment. Natural imperfections, accidental damage, or food stains have always caused embarrassment and social anxiety. Don’t dim your smile because of stained, chipped, or crooked teeth. With modern cosmetic dentistry, you can put those days behind you.

Brighten your day with a natural, healthy, radiant smile.

ACME Cosmetic Dentistry has been restoring luster to teeth and confidence to smiles for over 15 years. In that time, we’ve had patients come to us with the full spectrum of cosmetic dental issues. From whitening to implants, veneers to bridges, every one of our patients has left our office smiling unabashedly.

Naturally, your teeth, needs, and concerns are unique, so we’re also careful to listen attentively before recommending the best solution. We’ve delivered thousands of successful treatments, and we’re looking forward to applying our experience to serve you, personally and professionally.

Finally, you can have the stunning smile you thought was forever beyond your reach.

Ready to invest in your smile?
Call us today at (503) 345-6789, or go to our easy-to-use online scheduling form for instant registration and confirmation.

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Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter whose specialties include clear, compelling website copy.