Excerpt

Sample Faculty Profile: Ted Romanowitz

“In the future, organizations will unite the information systems of sales and marketing to increase their efficiency and effectiveness.”

Message

The sales force is the closest an organization comes to its customer.

That daily interaction is a vital source of information. Integrating this knowledge into marketing facilitates aggressive entry into new markets while retaining existing market share. Cross-departmental communication strengthens the organization, the product and the relationship with the end user. In the future, organizations will unite the information systems of sales and marketing to increase their efficiency and effectiveness.

It’s a simple idea, but the reality of implementation can be very difficult. Organizational lines within a company must be critically assessed and possibly redrawn. Departmental politics and mechanisms have to be aligned to instigate collaboration.

Professional experiences from the instructor and students will enliven theoretical discussion. Students will be exposed to authentic scenarios in order to hone their abilities for the business world.  Through an energetic combination of practical application and analysis of business theory, students will be better prepared for success.

Biography