Willamette University MBA Faculty Profiles

Goal: Update professional profiles to succinctly and accurately convey each faculty member’s personality, philosophy and expertise.

A few full profiles:

MBA Faculty Profile MBA Faculty Profile | Pivotal Writing MBA Faculty Profile | Pivotal Writing
MBA Faculty Profile | Pivotal Writing MBA Faculty Profile | Pivotal Writing

Approach: Review faculty resumes before interviewing each subject. Integrate their experience with their personal philosophy into an engaging, cohesive personal statement. Offer participants the chance to review and approve the wording to ensure maximum fidelity to their personae.

Highlights:

  1. “As the director of a boutique consulting firm, Jerry Zygmuntowicz helps organizations navigate complex change, orchestrate initiatives across boundaries, and nurture executive leadership skills.”
  2. “A hierarchical, top-down management structure may work for rescue operations or the military, but it isn’t as effective in today’s global business environment.”
  3. “Since 2005, Anne Allen has helped numerous clients pursue these topics and build effective organizations that thrive in today’s complex global business environment.”
Mike Russell, Principal of Pivotal Writing, LLC in Portland, Oregon, is a freelance copywriter who specializes in professional profiles and long-form copywriting.