Simple, clear writing.

The collective attention span shrinks as fast as the quantity of reading material explodes. Using fewer words to convey more meaning respects the reader’s time. Writers must carefully choose their words.

With that in mind, pay special attention to the second sentence in this sample.

“There’s no such thing as a local story, a trade story, or even purely internal communication anymore. Everything has the ability to circumvent the globe at light speed, and corporate leaders are starting to become aware of this.”

What does “has the ability to” really mean? “Can” would do the same job in less space. Unless discussing features or capabilities, “having an ability” is a cumbersome, inferior expression.

Similarly, “…starting to become aware of this” is less direct than simply stating “…are becoming aware of this”. “Becoming” implies a transition of learning and change. We can shorten this idea further by declaring “…are catching on.” (True, this phrase is informal; context dictates word choice. Formal language may be as inappropriate as slang, depending on the context.)

Simple and clear: “Everything can circumvent the globe at light speed, and corporate leaders are catching on.” expresses the same idea without distracting phrases or excessive language.