Just look at this writing. Don’t bother reading it. Just look…
Approximately 70% of all jobs are obtained through networking. However, when I counsel individuals and groups, I find most people dedicate the majority of their time to searching online for job postings. Statistics show that less than 20% of all jobs are obtained by responding to job postings. The effective job seeker allocates the appropriate time to each activity. I think most people know deep down inside the value of networking but try to avoid it or limit it as much as possible.
Some advantages of networking:
• Get leads and referrals into specific companies and/or job opportunities
• Develop coaches who want you to succeed and use their influence to help where possible.
• Gain important market insight and stay informed about trends
• Solicit feedback and different perspectives on types of roles and companies that could be good a fit
I usually get two responses when I suggest increased networking activity to my clients. The first response is “I don’t like networking” and the second response is “I’m not very good at networking.” When reaching out to people or meeting with people at events, be prepared to share your unique skill set and a clear understanding of the characteristics of your ideal role and employer. The most effective job seekers create a one page marketing plan that also includes a list of target employers. This makes it easy for others to get a snapshot of what you do and where you want to do it. Finally, ask if it’s okay that you follow up with your networking contacts to share your progress and to see who else they know that you should call. I find that most people want to help, but aren’t sure how to help. By being prepared, you will make it easier for others to help you.
If big blocks of content look like a plate piled impossibly high with food, you’re not alone.
We don’t ramble on at great length like this in conversation. We’d pass out from oxygen deprivation!
Instead, we take breaths.
We pause for emphasis.
We give our audience the opportunity to swallow one thought before offering the next.
Writing should be the same way. Short, digestible paragraphs with plenty of breaks for mental chewing. I don’t mean to say that longer, complicated sentences or paragraphs are off limits. Just make sure to space your thoughts wisely.
Graphic designers call this effective use of ‘white space.’ In writing, it’s simple consideration for the reader.